Getting Started
SEO (Search Engine Optimisation) settings help your careers page appear in search engine results. Proper SEO configuration improves visibility and helps candidates find your job openings.
Accessing SEO Settings
To configure SEO settings:
Navigate to Settings > Career Page
Scroll to the SEO Settings section
Configure meta title and description
Save your changes
Meta Page Title
Your meta page title appears:
In browser tabs
In search engine results
When sharing on social media
As the page title in bookmarks
Best Practices for Meta Title
Format:
Keep it under 60 characters
Include your company name
Mention "Careers" or "Jobs"
Make it descriptive
Examples:
"Careers at YourCompany | Join Our Team"
"YourCompany Jobs | Current Openings"
"Work at YourCompany | Career Opportunities"
Tips:
Use your brand name
Include relevant keywords
Keep it concise
Make it compelling
Meta Page Description
Your meta description appears:
In search engine results (below the title)
When sharing on social media
As a summary of your page
Best Practices for Meta Description
Format:
Keep it under 160 characters
Describe what candidates will find
Include a call to action
Use natural language
Examples:
"Explore career opportunities at YourCompany. Join our team and make a difference. View open positions and apply today."
"Find your next career at YourCompany. We're hiring talented individuals. Browse our current job openings and apply now."
Tips:
Be specific about what's on the page
Include your value proposition
Use action words
Make it engaging
SEO Best Practices
Keyword Optimisation
Include relevant keywords:
Job-related terms
Industry-specific terms
Location-based terms (if relevant)
Your company name
Avoid:
Keyword stuffing
Overly generic terms
Misleading descriptions
Content Quality
Ensure your careers page has:
Clear, descriptive job titles
Detailed job descriptions
Company information
Easy navigation
Technical SEO
talentATS handles:
Mobile responsiveness
Page speed optimisation
SSL certificates (HTTPS)
Structured data
Testing Your SEO
Preview in Search Results
Use SEO preview tools
Check how title and description appear
Ensure they're not truncated
Verify they're compelling
Search Engine Indexing
Your careers page is automatically:
Indexed by search engines
Updated when you publish jobs
Optimised for mobile search
Included in job search results
Social Media Sharing
Your meta settings affect:
How links appear on Facebook
Twitter card previews
LinkedIn link previews
Other social platforms
Optimise for Sharing:
Use engaging titles
Write compelling descriptions
Include your logo
Test sharing on different platforms
Updating SEO Settings
When to Update
Update your SEO settings when:
Your company rebrands
You change your messaging
You want to target different keywords
You're launching new initiatives
How to Update
Go to Career Page settings
Update meta title and/or description
Save changes
Changes take effect immediately
Search engines will re-crawl (may take time)
Tips
Be Specific - Generic descriptions don't perform well
Update Regularly - Keep content fresh
Test Different Approaches - Try different titles/descriptions
Monitor Results - Track what works
Stay Relevant - Match your actual page content
Common Mistakes to Avoid
❌ Too Generic
"Jobs" or "Careers" alone
Doesn't tell search engines what you offer
❌ Too Long
Titles over 60 characters get truncated
Descriptions over 160 characters get cut off
❌ Keyword Stuffing
"Jobs Jobs Jobs Careers Careers"
Looks spammy and hurts SEO
❌ Outdated Information
Old company names
Inaccurate descriptions
Misleading content
Troubleshooting
My page isn't appearing in search results:
SEO takes time (weeks to months)
Ensure your page is live and accessible
Check that DNS is configured correctly
Submit your sitemap to search engines
Title/description looks wrong in search:
Wait for search engines to re-crawl
Clear your browser cache
Check for caching issues
Verify settings are saved correctly
Social media previews aren't working:
Some platforms cache previews
Use their debugging tools to refresh
Wait for cache to clear
Verify meta tags are correct
Advanced SEO
Additional Optimisation
Beyond meta tags:
Publish quality job descriptions
Use relevant keywords naturally
Keep content updated
Ensure fast page loading
Make mobile-friendly
Local SEO
If targeting local candidates:
Include location in descriptions
Use location-specific keywords
Mention local benefits
Include area information
Need more help? Click on "Need Help?" in your profile dropdown menu or contact our support team for assistance.