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Understanding Vacancy Packages

Detailed explanation of Free, Unbranded, and Branded packages

Shaun Corness avatar
Written by Shaun Corness
Updated over a month ago

Getting Started

When creating a vacancy, you'll choose a package that determines where your job is published and how it appears. This guide explains each package in detail to help you make the right choice.

Package Overview

Packages determine:

  • Which job boards your vacancy appears on

  • The branding on your job adverts (talentATS or your company)

  • The reach and visibility of your posting


Free Package

What's Included

The Free package publishes to:

  • LinkedIn

  • Our network of aggregator and programmatic job boards:

    • Adzuna

    • ZipRecruiter

    • Talent.com

    • JobIsJob

    • Jooble

    • Many more

Features

  • No additional cost - Completely free to use

  • Wide distribution - Good reach across aggregator networks

  • LinkedIn included - Access to professional network

  • Quick publishing - Fast distribution

Branding

  • Standard distribution across aggregator networks

  • LinkedIn posting included

Best For

  • Testing the platform

  • Entry-level positions

  • High-volume roles

  • Limited recruitment budgets

  • Jobs with broad appeal

  • Initial job postings to gauge response

Ideal Roles

  • Entry-level positions

  • High-volume recruitment

  • General office roles

  • Retail and hospitality

  • Graduate positions


Unbranded Package

What's Included

The Unbranded package includes everything from Free, plus:

  • Reed.co.uk (with talentATS branding)

  • Indeed (with talentATS branding)

Features

  • All Free package job boards - LinkedIn and aggregator network

  • Major UK job boards - Reed and Indeed included

  • talentATS branding - Jobs display with talentATS logo on Reed and Indeed

  • Increased visibility - Access to two major UK job boards

Branding

  • Reed.co.uk - Posts with talentATS branding

  • Indeed - Posts with talentATS branding

  • Other boards - Standard distribution

Best For

  • Most standard job postings

  • Good visibility without premium cost

  • Professional positions

  • When direct employer branding is not critical

  • Balanced reach and value

Ideal Roles

  • Professional office roles

  • Technical positions

  • Sales and marketing roles

  • Customer service positions

  • Administrative roles

  • Mid-level positions


Branded Package

What's Included

The Branded package includes everything from Unbranded, plus:

  • CV-Library (with your company branding)

Plus full branding across all job boards:

  • All jobs now display with your company branding

  • Your company logo appears on all major job boards

Features

  • All previous job boards - LinkedIn, aggregators, Reed, Indeed, CV-Library

  • Maximum distribution - Widest reach across all platforms

  • Full company branding - Your logo on all major job boards

  • Professional presentation - Complete brand consistency

  • CV-Library access - Additional major UK job board

Branding

  • Your company logo - Displayed on Reed, Indeed, and CV-Library

  • Consistent branding - Your brand across all major platforms

  • Professional appearance - Full brand control

Note: This package gives you complete control over how your brand appears to candidates across all job boards.

Best For

  • Senior and specialist positions

  • When employer brand is important

  • Critical hires

  • Building employer brand awareness

  • Professional and executive roles

  • When brand consistency matters

Ideal Roles

  • Senior management positions

  • Specialist technical roles

  • Executive positions

  • Professional services

  • Roles where company reputation matters

  • High-value positions


Package Comparison Table

Feature

Free

Unbranded

Branded

LinkedIn

Aggregator Networks

Reed.co.uk

✓ (talentATS logo)

✓ (your logo)

Indeed

✓ (talentATS logo)

✓ (your logo)

CV-Library

✓ (your logo)

Your Branding on Major Boards

Cost

Free

£299

£399


Choosing the Right Package

Consider Your Budget

  • Limited Budget - Free package provides good reach

  • Standard Budget - Unbranded for major UK job boards

  • Flexible Budget - Branded for maximum impact and branding

  • Strategic Approach - Mix packages based on role importance

Consider the Role Type

Free Package:

  • Entry-level positions

  • High-volume recruitment

  • General roles

  • Testing market response

Unbranded Package:

  • Professional roles

  • Standard recruitment needs

  • When budget matters more than branding

  • Most mid-level positions

Branded Package:

  • Senior positions

  • Specialist roles

  • Employer brand building

  • Critical hires

  • Executive positions

Consider Branding Priorities

Brand Important?

  • Use Branded package for full control

  • Your logo represents your company professionally

  • Consistent employer brand across all platforms

Brand Less Critical?

  • Unbranded gives good reach on major boards

  • Free provides solid distribution for many roles

  • Focus on reaching candidates rather than branding

Consider Recruitment Goals

Volume Hiring:

  • Free package often sufficient

  • Wide reach across aggregator networks

  • Cost-effective for multiple positions

Quality Hiring:

  • Unbranded or Branded for better targeting

  • Major job boards attract more qualified candidates

  • Professional presentation matters

Employer Branding:

  • Branded package essential

  • Build recognition and reputation

  • Consistent professional image


Package Selection Strategy

Smart Package Usage

Mix and Match:

  • Use Free for entry-level or high-volume roles

  • Use Unbranded for standard professional positions

  • Use Branded for senior, specialist, or critical roles

Cost Management:

  • Start with Free to test response

  • Upgrade to Unbranded if more reach needed

  • Use Branded strategically for important hires

Performance Tracking:

  • Monitor which packages deliver best candidates

  • Adjust strategy based on results

  • Different roles may perform better on different packages


When to Upgrade Packages

From Free to Unbranded

Consider upgrading when:

  • Not getting enough qualified applicants

  • Role is more professional/specialized

  • You want access to Reed and Indeed

  • Timeline is important

From Unbranded to Branded

Consider upgrading when:

  • Employer brand is important

  • Senior or specialist role

  • Building company reputation

  • Want maximum reach and CV-Library access

  • Professional presentation is critical


Tips for Success

Package Selection:

  • Choose based on role importance and budget

  • Don't automatically use the highest package

  • Consider what will attract your target candidates

  • Review which job boards work best for your industry

Cost Effectiveness:

  • Free package works well for many roles

  • Don't overspend on junior positions

  • Invest in branding for roles that matter most

  • Track ROI by package type

Strategic Thinking:

  • Plan package usage across multiple roles

  • Use budget efficiently

  • Build employer brand over time with Branded package

  • Test and adjust based on results

Maximising Results:

  • Write great job descriptions for any package

  • Use compelling job titles

  • Highlight benefits and culture

  • Respond quickly to applicants regardless of package


Frequently Asked Questions

Can I change the package after publishing?

  • Package is selected when creating the vacancy

  • To change packages, you'll need to create a new vacancy

  • Contact support if you need assistance

Which package gets the most applications?

  • Branded typically gets most visibility

  • Results vary by role type and industry

  • Free package can work very well for many roles

  • Quality matters more than quantity

Do I need Branded for all jobs?

  • No, use strategically based on role importance

  • Free and Unbranded work well for most positions

  • Reserve Branded for critical or senior roles

What's the difference in candidate quality?

  • Candidate quality depends more on your job description

  • All packages can attract quality candidates

  • Major job boards (Unbranded/Branded) may attract more professionals

  • LinkedIn (included in all packages) is excellent for professionals

How do I know which package to use?

  • Start with Free for entry-level

  • Use Unbranded for professional roles

  • Use Branded for senior/critical positions

  • Monitor results and adjust strategy

Can I use different packages for different jobs?

  • Yes, absolutely!

  • This is recommended for cost-effective recruitment

  • Match package to role importance and budget

Is the Free package really effective?

  • Yes, it provides good reach via aggregator networks

  • LinkedIn alone reaches many professionals

  • Works very well for entry-level and general roles

  • Good for testing market response


Need Help Choosing?

Still unsure which package to select?

  • Click "Need Help?" in your profile dropdown menu

  • Contact our support team for advice

  • We can help you choose based on your specific role

  • Get guidance on cost-effective package strategies


Choose the right package for each role to maximise your recruitment success while managing costs effectively.

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